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Paris 2024: The Most AI-Infused Olympics Yet
Google Partners with NBC and Team USA to Bring AI Innovations to the 2024 Paris Olympics
In a move to elevate the viewing experience through interactive technologies and AI-powered tools, Google has partnered with NBCUniversal and Team USA to introduce advanced features at the 2024 Paris Olympics. The collaboration, announced just a week before the commencement of the Games, will integrate Google's Gemini AI, among other functionalities, across broadcasting, online, and social media platforms.
AI Transforms Olympics Coverage with Real-time Insights
NBC's utilization of AI Overviews in its coverage marks a significant technological leap forward in sports presentation. AI Overviews will aid in explaining why swimming lanes are crucial, various rules of Olympic basketball, and offer details about guide runners for Paralympic Track and Field events. Viewers can now gain a deeper understanding of the sport they're watching through the use of AI-generated information, enhancing their overall experience.
Google Technology to Benefit U.S. Olympic and Paralympic Athletes
U.S. Olympic and Paralympic athletes can leverage Google Lens and Circle to seek information while navigating Paris. This feature empowers athletes to easily locate information about their surroundings, enhancing their experience in the host city.
Leslie Jones Joins the Olympics Commentary with Gemini AI
Adding to the excitement of this partnership is the involvement of Leslie Jones. The Saturday Night Live star will serve as NBC's "lead superfan commentator" and utilize Gemini AI to interact with the games, learn new sports, and offer a different perspective on the coverage. Her segments will air on NBC and Peacock, providing viewers with entertaining and informative content.
Photorealistic 3D Tiles to Showcase Iconic Olympic Venues
NBC will also employ Google Maps' Photorealistic 3D Tiles feature to present Paris's iconic Olympic venues, including Roland Garros, the Aquatic Centre, and Versailles. This feature offers high-resolution 3D imagery akin to Google Earth, providing detailed visual representations of the locations to enhance the viewing experience.
Exclusive Olympics Content for YouTube TV Subscribers
YouTube TV subscribers can also look forward to more exclusive Olympics content. For instance, searching for "Paris 2024 Olympics" will allow them to record everything and save games in specific sports. This facilitates easy tracking of preferred games without channel switching.
This partnership expands Google's tradition of sponsoring major sporting events like the NBA Finals. Google aims to create a more interactive and informative viewing experience for global audiences by incorporating cutting-edge technology into Olympic coverage.
Key Takeaways:
- Google, NBCUniversal, and Team USA collaborate to enhance the Olympics viewing experience with AI and interactive features.
- AI Overviews provide real-time explanations and insights into various sports and events.
- Google Lens and Circle empower U.S. Olympians and Paralympians with easy access to information.
- Leslie Jones joins the Olympics commentary using Gemini AI for a unique perspective.
- Photorealistic 3D Tiles showcase iconic Olympic venues in high-resolution imagery.
- YouTube TV subscribers gain exclusive Olympics content with recording and saving options.
Google's commitment to innovation is evident in its efforts to transform the Olympics viewing experience, making it more engaging, informative, and accessible for audiences worldwide.